Employer Branding 101: How To Ensure Your Employees Are Great Brand Ambassadors For Your Business

Many times when there is a launch of a new product, the people briefed about the product are the sales teams.

However, as a business leader, you have many other members of your organisation who are not actively engaged in sales, but in fact are great brand ambassadors for your products and services.

By actively engaging your employees in the launch of a new product or service and letting them benefit too and you will guarantee greater word of mouth for your business and new products and services.

Just remember each of your employees connects with hundreds of their own contacts, friends, family and associates and by connecting you to their network they will extend the reach of your brand.

By providing access to your products and services to your employees they are able to share their personal experience of your product with their friends and family.

This will ensure that they feel more connected to your company.

And very often the perceived value of the products and services you offer your employees is far greater than the cost to you to make them available.

You might also offer these products and services as a feature of your total reward package of flexible benefits.

So if you want to take action to nurture your employer brand, become a magnet for talent and ensure your employees are brand ambassadors so you increase your profits consider your responses to the following four review points:

1. Review the key products and services you offer to your clients. Are all your employees fully up to date with product knowledge and awareness?

2. Can your employees speak in a compelling way, potentially from first hand experience, about what the product can do for your client or customer?

3. Is there an opportunity to make your products and services available to your employees at no-cost or a reduced cost to them (you may want to talk to your compensation and benefits expert to take into account any benefit in kind implications)

4. Is there a process in place where an employee knows exactly who to talk to if they have a lead from a potential client and have you a mechanism to reward them not just your sales team?

What actions can you take to translate this information into actions to build a more compelling employer brand so your people realise their contribution to the success of the business is both wanted and valued?

Do you want to learn more about this and similar strategies? Then join me for my no-cost branding and business development teleseminars.

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Copyright Krishna De. All Rights Reserved Worldwide.

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About the author: Krishna De is considered to be one of Europes leading branding, business blogging, corporate podcasting, marketing and media experts. You will find Krishna building her brand online at http://www.krishnade.com where you can also access her content rich branding and business development ezine, bringing you strategies, inspiration and tips to attract more clients in less time with less stress.

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